As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

On Thursday, the TV identity resolution company Blockgraph announced a new self-serve product, aptly called Blockgraph ...

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP ...

DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to ...

Nike is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.

In a virtual seminar on Friday, Madison and Wall analysts shared their predictions for Tiktok's ban and Google Ads' potential ...

By applying Adelaide's Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s ...

PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” ...

Pinterest is picking up supporters on Wall Street. Plus, what’s up with Google and Reddit's search advertising, AI and data ...

Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown ...