As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company ...

On Thursday, the TV identity resolution company Blockgraph announced a new self-serve product, aptly called Blockgraph ...

Prohaska Consulting debuted the ProNews Collective, a PMP of premium news publishers whose ad inventory will be exclusively available via Index Exchange.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19.

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...